The Benefits of Partnering with Franklin Water Treatment: What Our Dealers Say
We Asked Our Dealers What Partnership Means, Here’s What They Said.
Choosing a manufacturing partner is one of the biggest decisions an independent water treatment dealer can make. It’s not just about which products end up on your truck — it’s about who’s standing behind you when a customer has a tough water problem, when you need help reaching new leads, or when you’re ready to grow into new markets.
At Franklin Water Treatment, we hear from our dealer partners regularly about what the partnership means to their business. Instead of telling you what we think makes Franklin different, we asked them to tell you directly.
Here’s what they said — organized around the themes that came up again and again.
“It’s Like Being Part of a Team That’s Invested in Your Success”
The most common theme across every brand was this: Franklin feels like a genuine partner, not just a product supplier. Dealers described relationships where their manufacturer actually knows their business and is invested in helping them grow.
“I would describe the dealer partnership as a truly supportive and collaborative relationship. It’s like being part of a team that’s invested in your business’s success.”
— Tanner Williams, Water Conditioning Specialist/Service Manager — Aqua Systems of Rochester | 10 years with Aqua Systems
“The best way I can describe it is: franchise-level support without the franchise constraints. The team is a true partner — they’re invested in your success and bring the resources, training, and product backing you’d expect from a major brand relationship. But at the end of the day, it’s still your business.”
— Chris Sims, President — Aqua Systems Alabama | 28 Years in the Industry
“Puronics is the closest thing that I have experienced to a supportive and helpful business partner, who look after their own.”
— Aleksey Apollonskiy — Element Pros, Inc. | Puronics Dealer Since 2023
“The Puronics Dealers Association is a valuable network for independent dealers looking to grow with the support of an established and reputable brand. It offers access to proven products, training resources, and a community of dealers who share knowledge and industry experience.”
— Orlando Tobar, Owner — Clean USA Water | Puronics Dealer Since 2024
“Roy, our dealer rep is great and gives a personal touch. Doesn’t feel like we deal with a large corporation.”
— Jay Vertican, President — West Coast Water Filtration, Inc. | 16 Years with Puronics
“The partnership we have with Aqua, with their extensive range of products, knowledge of the water treatment business, and dedicated people to serve — allows us to go out in confidence to serve our customers and grow our business.”
— An Aqua Systems dealer partner | 38 Years in the Industry
“It Changed How We Compete”
Dealers across all three brands reported measurable impacts on their ability to compete — whether that’s winning against competing brands, expanding into commercial work, or simply having the confidence that comes from representing a quality product line.
“When I Call for Help, I’m Talking to Someone Who’s Done the Work”
Training and technical support through dedicated customer service departments was consistently cited as one of the most valued parts of the partnership. Dealers described relationships with individual support specialists — real people who know the products and can give real answers.
“I use tech support all the time. Wayne and Scott are very helpful. Tom Mass has always been able to help out with anything we ask of him. He has no problem sharing his knowledge with our team.”
— Tanner Williams — Aqua Systems of Rochester
“Technical support is a genuine strength — our team has developed personal relationships with the specialists, and it shows in how quickly issues get resolved.”
— Chris Sims, President — Aqua Systems Alabama
“Roy is there when we need him, always has a solution and goes above and beyond. Doug is very helpful on the technical side of things as well.”
— Aleksey Apollonskiy — Element Pros, Inc.
“Best system on the market and reliable tech support.”
— Julio Torres, Owner — Torres Water Company LLC | 42 years with Puronics
“Puronics has everything you need. You have help in every aspect of the business. Richard, Roy, and Doug have been instrumental in my business.”
— Tony Martinez — Totally Pure H2O Inc. | 7 years with Puronics
“We’ve Expanded Into Commercial and Beyond”
Several dealers highlighted how the partnership helped them move beyond residential water treatment into light commercial, industrial, and agricultural applications — higher-margin segments that diversified their business.
“Our revenue has increased due to higher ticket sales and improved product confidence. Our customer base has expanded, particularly in higher-end residential and light commercial segments. We are now able to confidently serve restaurants, multi-family properties, and other commercial clients with tailored solutions.”
— Maria Elena Precopio, Owner — Ameritek Industries
“We have expanded our Agriculture accounts and Light commercial accounts.”
— Dale (Bud) Miller, Owner — The Water Shop, Inc. | 32 years with Hellenbrand
“Hellenbrand has worked with us to secure larger, commercial sales.”
— Marty Van Camp, Owner — Packer City Soft Water, LLC | Hellenbrand dealer since 1999
“We have been able to train and work with Service Plumbers who never did Water Treatment prior to selling Puronics. We’ve also expanded into Service Plumber and HVAC channels.”
— Brandon Varner, Water Treatment Division Manager — PACE Supply Corp.
What It All Comes Down To
Every dealer we spoke with has a different business, a different market, and a different story. But the common thread was clear: Franklin Water Treatment is a partner that shows up. Whether it’s a dedicated RSM who knows your business, technical support from people who’ve actually done the work, marketing tools that generate real leads, or the product portfolio to serve every customer — this is what partnership looks like.
If you’re an independent dealer looking for a manufacturer who invests in your success, we’d love to have a conversation. No pressure, no obligation — just a straightforward discussion about your business and whether Franklin is the right fit.
Get the Free Franklin Partnership One-PagerA skimmable PDF of what's included - RSM relationships, marketing support, technical support, commercial growth, dealer protection. |
Schedule A Confidential ConsultationA straightforward conversation with our dealer development team about your business - and whether Franklin is the right fit. |
