What Does It Mean to Have a Manufacturer in Your Corner?

If you’re an independent water treatment dealer, you know the business isn’t just about selling systems. It’s about building trust in your community, solving real water problems, and creating a business that lasts.

But growing that business? That’s where things get complicated.

Lead generation takes time you don’t have. Marketing costs money you’d rather invest in your team. And finding a manufacturer who truly supports your growth — without competing against you — can feel impossible.

That’s exactly why Franklin Water Treatment built the Dealer Partnership Program.

More Than a Product Supplier

Franklin Water Treatment isn’t just a place to order equipment. We’re a growth partner for independent dealers who want to build something bigger — on their own terms. 

Our partnership model was designed around what dealers actually need:

Growth Opportunities 

We work with you to define dedicated marketing areas and support your expansion into light commercial and industrial markets — higher-margin opportunities that grow your business.

Marketing Support & Lead Generation

From marketing support and materials to lead sharing tools, we give you the resources to reach more customers without building a marketing department from scratch.

A Dedicated RSM — Not a Call Center

Every Franklin dealer has a Regional Sales Manager who knows your business, your goals, and your market. When you need support, you talk to a person who’s invested in your success.

Multi-Brand Product Portfolio

With multiple brands including Aqua Systems, Hellenbrand, and Puronics under one roof, you can serve every customer segment — from value-conscious homeowners to premium health-focused buyers to complex commercial applications.

Training & Technical Support 

From product installation training to troubleshooting complex jobs in the field, Franklin has your team covered. Our dedicated customer service departments are staffed by people who know our products inside and out — so when your team needs help, they get real answers, not a generic support queue.

The Strength of Franklin Electric

Franklin Water Treatment is backed by Franklin Electric, a publicly traded, 80-year water industry leader with a global manufacturing footprint. That means financial stability, continued R&D investment, and supply chain reliability you can count on.

Who We’re Looking For

We partner with established, independent water treatment dealers who are focused on both sales and ongoing service. Our ideal partners share a commitment to customer service excellence and are looking for a manufacturer relationship built on trust, not transactions.

Get the Full Picture in One Page

We put together an overview sheet that covers everything the Franklin Dealer Partnership includes at a glance — from dedicated marketing areas and growth opportunities to training and multi-brand product portfolio.

Or schedule a confidential consultation with our dealer development team: